Professional results without existing knowledge.
Project Lebenslauf.de
Contact Dennis van der Zwaag
Services
Brand Identity
Data Analysis
Development
SEO
Many users have trouble creating appealing applications. Complicated software or outdated Word templates only get them so far, as the problem is often a lack of experience and technical skills.
Lebenslauf.de therefore offers an easy-to-use online editor that all applicants can benefit from. It allows users to create professional, individually tailored résumés in PDF format, even without prior knowledge.
Approach
Usability was the top priority in the development of the editor. The key is to help users to design their documents and to give them clear and easy-to-understand options. For this reason, we consciously reduced the complexity in some areas.
The design and content of the résumés can be independently altered at any time, without losing any data. This speeds up the workflow and minimizes operating errors.
High standards are also essential when it comes to data protection. After all, users enter sensitive data into our system. That’s why we only process personal information in encrypted form.
In addition, we consciously forego personalized advertising on Lebenslauf.de. Our service, which is all about private and professional data, is not the right place for this. For the purposes of refinancing, we are instead using a freemium model, whose fair conditions facilitate instantly available solutions.
Result
Lebenslauf.de has established itself as a market leader in Germany. Due to high demand, we have even expanded our service. With the Lebenslauf.de editor, users can now create not only résumés, but also complete applications including cover letters. Thanks to a specially adapted mobile version, we can also offer this all-round service to smartphone users.
The flexible payment model caters to the needs of the customers. Repeat orders now generate a large proportion of the revenue. Design and usability satisfy both novices and technophiles. This allowed us to establish a sustainable business model that promises additional potential for growth.
Lebenslauf.de offers the perfect foundation for designing similar services and serves as the basis for other endeavors in the HR industry.