Long-term success requires agility.

Brands that are successful over the long term maintain their identity for years and yet stay flexible enough to be able to react to changing demands. They back up their credibility by continually incorporating new perspectives. This mindset shaped our strategy for KREDIT.DE.

Before we took on the brand, however, it had lost ground in the dynamic fintech industry and even its straight-talking name couldn’t hide this. In order to reverse this trend, we developed a completely new web presence and even formed a bricks-and-mortar business.

Approach

On a classic loan comparison site, credit seekers are generally left to their own devices. They give information about the framework conditions of the funding they want and software generates a list of results that match their specifications to a greater or lesser degree. This impersonal, one-size-fits all approach produces, at best, mediocre results. We didn’t want to content ourselves with that. 

That’s why KREDIT.DE relies on personal financing advice, from the first contact to signing the contract and complete repayment. We establish optimal and individually adapted financing for our customers. In order to fulfill this commitment to quality, our team combines expertise and experience.

This is also reflected in our online presence. A clearly structured, high-contrast design draws attention to the essentials. With the help of numerous A/B tests, we developed a UX that opens up solutions to credit seekers at any time. A high-performance technical infrastructure also guarantees minimal loading times and uncompromising data security.

What’s more, we dared to return to city centers and opened new branches across Germany. KREDIT.DE offers individual and personal financing advice where it is needed – whether in person or online.