Taking business

Brands that are successful over the long term both meet the needs of today and anticipate the requirements of tomorrow. They manage this because their business models are not set in stone. Instead, they remain agile, and are continuously reevaluated and adapted to the changing conditions. After all, if demand changes, so must supply. Business development is the process that facilitates this ongoing brand development.

We transform visions into long-term strategies.

It is vital to have the right technique for this. Successful business development is based on facts and analyses. First, we examine our product, our business partners, the market, and the customers. Which arguments form the core of the brand? What are our strengths? Where is the competition gaining ground? Which movements are shaping the market? We find the answers to such questions in purposefully gathered data.

Then, we translate our findings into strategies for the next steps. Concepts become plans. The decisive factor here is the readiness to argue honestly and in a self-critical way, to take on challenges and capture new business segments. It doesn’t matter whether we are dealing with own brands developed over many years or recently acquired projects. If you hold onto the old ways of doing things for too long, you risk wasting new potential.

We have to earn top positions every day anew.

Theoretical groundwork is the basis of long-term success. However, revenue is only brought in through finely-honed iteration and determination. In day-to-day business, a thousand small steps lead to the top. It’s about maintaining relationships, balancing expenditure and revenue, gaining partners, clarifying legal issues, integrating new solutions, and keeping the overarching goals in mind. Sustainable business development needs to harmonize vision and practice.