Brands that last.

More than a slogan and a logo: A successful brand tells a story that is passed on, is unique, and provokes. It has a cast of multifaceted characters that lead the way and sweep you away with them. Only brands like these will be remembered. For us, brand development means turning fans into customers and brands into stories.

Shaping brands means bringing the USPs to life.

Brands with charisma and appeal don’t just happen by chance. They are designed and constructed from the ground up. The creative process begins by looking in the mirror: What makes our product or service unique? What is the central message of the project? In order to be able to answer these questions, we undertake a thorough market analysis. Only when the brand message has been clearly defined does visualization start.

We follow an interdisciplinary approach both for the original concept and the subsequent design. We discuss ideas and drafts as a team. Whether graphics and web design, video production, UX/UI design or copywriting: Convincing arguments and not feelings are what count. Of course, we allow plenty of room for unconventional solutions; but real expertise is characterized by the fact it produces impressive results thanks to experience and methodical processes. Whether brands establish themselves for the long term is really a question of having the right technique.

If markets change, brands have to react.

We don’t just create new brands; we also refine existing ones. If the requirements of the market change, we put the brand communication back on track, make the necessary adjustments to the brand identity, and give it a new profile. Reliable processes also lay the foundations for success in rebranding: Every measure is taken in iterative steps and is rounded off with extensive feedback.